Make your brand photos work harder: 5 clever places you can utilise your images

You invested in brand photos – now let’s squeeze every drop of value out of them.

Whether you’ve just had your brand shoot or you’ve got a dusty folder of images hiding somewhere on your desktop… there’s a good chance you’re not using those photos to their full potential.

Let’s fix that. Here are 5 often-overlooked places to use your brand photography that can boost your visibility and give your business a polished, professional feel, without lifting a camera.

1. Email Signature

Your email is probably the most-used piece of digital advertising real estate you own. Adding a professional headshot (or a brand image) can immediately build trust and make your emails more personal.

Bonus tip: Link the image to your website or booking page for sneaky smart conversions!

2. Proposal or Welcome Packs

First impressions count. Including a branded image in your client onboarding docs or proposals gives a cohesive, high-end feel that sets the tone before you even start the work.

3. Zoom Backgrounds or Virtual Meetings

Customise your virtual background with a branded, on-brand graphic, like a styled workspace or your brand colours. It’s a subtle but powerful reminder of who you are and what you stand for.

4. LinkedIn Banner

Your LinkedIn profile picture isn’t the only space to share your branding, your LinkedIn banner is a prime space too! Use a wide-format photo from your shoot that shows you in action or create a graphic in Canva, with text and images that capture your vibe.

5. Digital Products & Freebies

Creating a free guide, checklist, or template? Include your brand photos to make it feel elevated, consistent, and memorable. It also helps with recognition if your resource gets shared.

(Don’t forget to check out my resources page for freebies!)

Final thoughts…

Your brand photos aren’t just for your website or Instagram grid. When used strategically, they help you SHOW UP consistently, confidently, and professionally, across your whole client journey.

If you feel you need a refresh, I am now taking bookings for the latter part of the year (Sept-Nov). Getting those September shoots booked in now, means you can get your (dare I say it) CHRISTMAS themed shots in the bag!

Book a chat to find out more!