Lifestyle content is an important part of sharing behind the scenes of your personal brand. It gives your audience an up-close and personal view of what your days look like. This type of content is also what gives your personal brand that authentic edge – it’s what will convince more clients to hire and work with you over one of your competitors.

If you have been struggling to come up with content ideas or just need some general inspiration, these tips will help.

This guest post focuses on confidence, something we often struggle with when trying to promote our businesses. It’s easy to shout about someone else, but often hard to big yourself up! Narinder is a chronic pain and mindset coach and set up her business Mapcoach to help people, after her own journey through chronic pain.

This guest blog is by life coach Dave James, (aka Dave The Coach - Tattooed Brummie & Chief Hug Officer). Dave is all about showing up authentically in his marketing, so I thought it would be fun to ask him to delve deeper into the topic. He covers values, perfectionism and control.

The location of your brand shoot helps tell your story. It will also play a role in the first impression you create and what type of audience you attract.

When you think about personal brand photography, a studio setting might be the first thing that jumps to mind. However, this is only one of the many options that you can choose from. Let’s take a closer look at which location options you could consider!

There’s no denying that it’s tough to stand out online among the many marketing messages, ads, emails and social media posts. It is perhaps even harder when you first start your business. One way to stand out is to position yourself as an expert, so you don’t blend into the background noise.

Qualifications and certifications will only get you so far, however. Sharing your opinions and experience is what will really get your personal brand noticed.

As an authority in your industry, you can attract better clients, raise your rates and gain access to better opportunities more often. But where do you begin? Here’s how to build up a strong reputation, even if you don’t have an audience yet.

As you plan your brand shoot, it’s important to make a list of the shots your photographer will take on the day. If you have specific ideas in mind, discuss this with them in your planning session. This ensures you are making the most of your time during the photoshoot.

But with so many options, what are the must-have photos for a budding entrepreneur? Here is a recommended list…

This guest post is written by Jamie Stewart of Circle Networks. He delves into the benefits of networking for a small business, and also gives 5 tips for effective business networking! So grab a cuppa, sit back and enjoy!

Human connection is at the core of personal branding and it all starts with the stories we tell. Humans want to relate to others and form bonds: it is a psychological need.

When we bring this into a business setting, the same principles apply. Creating an engaging narrative is one of the best ways to connect with your customers and online audience. Whether you are a business owner, freelancer or influencer, your story is the foundation of your brand.

Storytelling encourages people to make decisions by triggering their emotions. For a story to have this effect, however, it needs to be clear and authentic.

You’ve recently started your business, there have been some tough days, but you’re starting to get some traction. It feels like all the hard work is starting to pay off and you really feel like you’re turning a corner.

You’re aware of trademarks and intellectual property (IP) vaguely, but you don’t really see how it fits you and your business, not now anyway, how can it help you?  Read Michael’s guest blog post to find out more.